Tips to Maximize Your Instagram and Facebook Profile
Instagram and Facebook are two of the most powerful, free marketing tools available to businesses who are looking to thrive in this ever-changing digital world. Both being highly visual platforms, they’re great for showcasing your who, what, and why. Available and accessible to all businesses, Instagram and Facebook are within the top five social media platforms in the world.
Instagram has over 2 billion monthly users worldwide, making it the fourth most popular social media platform. Within the first five seconds of landing onto your profile, the viewer should have the answer to three things; who, what, and why. This is where your profile photo, name, category, bio, links, contact information, highlights, and pinned posts come into play. Let’s break them down:
Your profile photo should display your business’s logo
Your name should tell viewers who you are
Your category should display what you are
Your bio should display a brief description stating who, what, AND why you are
Your links should include your website, relevant links (portfolio), and other social media account URLS
Your contact information should include your phone number and email
Your highlights serve as snapshots of you and your business, allowing you to showcase your work, reviews, behind-the-scenes content, and more
Your pinned posts are prominently displayed and are among the first things viewers will see, making them a valuable tool for highlighting important information about you/ your business
Ensuring that your profile includes all of these elements will enhance its quality by providing all relevant information that will engage viewers who are visiting your account for the first time.
With 3.065 billion monthly users, Facebook is the top social media platform worldwide. As consumer interest in mobile and social media engagement increases, Facebook provides your business with valuable exposure to these potential customers without any cost. Now, let's discuss the key elements of your business profile/page and the tools available for you to utilize on Facebook.
Your profile photo should display your business’s logo
Your header should display a simple lifestyle photo relevant to your business, or your brand colors with little text
Your name should tell viewers who you are
Your page category should display what you are
Your bio should display a brief description stating who, what, AND why you are
Your links should include your website, relevant links (portfolio), and other social media account URLS
Your contact information should include your phone number and email
Your “featured” album should include relevant images, posts or stories and will appear at the top of your profile for viewers to see immediately - similar to IG highlights
It is recommended to include your hours of operation and services (if applicable) to ensure that consumers can easily access all the necessary information in one click.
Additional tools free to business pages:
Meta Business Suite where you can streamline content scheduling, messaging, insights and ad creation across Facebook and Instagram
Appointment scheduling where customers can book directly via Facebook
Creating Events for upcoming promotions, sales, and more will alert people as the date approaches
With the Facebook Shops tool, customers can buy directly from their desktop or mobile device ultimately simplifying the buying process
In conclusion, Instagram and Facebook are essential free marketing tools for businesses seeking success in the digital world. With Instagram boasting over 2 billion monthly users and Facebook reaching 3.065 billion monthly users, both platforms offer significant exposure opportunities. By optimizing key elements, businesses can effectively communicate their brand identity and engage with potential customers. Additionally, utilizing tools like Meta Business Suite, appointment scheduling, event creation, and Facebook Shops can further enhance business visibility and streamline the customer experience. Embracing these platforms and maximizing their features can greatly benefit businesses in reaching their target audience and driving growth in today's competitive market.
